5 Conversion-Killing Mistakes You’re Making (and How to Fix Them)
You’ve got traffic. You’ve got people clicking on your content. But… they’re not buying.
Why?
Because small mistakes in your marketing and sales process could be stopping people from converting. And the worst part? You might not even realise you’re making them.
Here are 5 common conversion-killing mistakes—and how to fix them today.
1. Confusing Messaging: If They’re Confused, They Won’t Buy
Ever landed on a website and thought, “Wait… what do they even sell?”
The mistake: Your messaging is unclear, too complex, or too vague.
Why it matters: If people don’t instantly understand what you do and why it benefits them, they’ll leave.
How to fix it:
✅ Make your headline crystal clear—tell people exactly what you offer
✅ Use simple, jargon-free language
✅ Focus on the benefit, not just the feature
Example: Instead of…
❌ “We offer advanced digital solutions for business efficiency”
✅ Try this… “We help businesses grow faster with automated marketing.”
2. Weak Call-to-Action (CTA): People Don’t Know What to Do Next
You can’t expect people to magically know what action to take. If you’re not telling them exactly what to do, you’re losing conversions.
The mistake: Your CTA is weak, generic, or hidden.
Why it matters: A strong CTA guides people to the next step, whether it’s buying, booking, or signing up.
How to fix it:
✅ Use clear, action-driven language (“Get your free guide now” is better than “Learn more”)
✅ Make your CTA stand out visually (bold buttons, contrasting colours)
✅ Keep it above the fold—don’t make people scroll to find it
Example: Instead of…
❌ “Click here”
✅ Try… “Get instant access to the toolkit now”
3. Too Many Choices: Decision Paralysis Is Real
When people have too many options, they often choose nothing at all.
The mistake: Your sales page has too many CTAs, too many pricing plans, or too many choices.
Why it matters: Simplicity sells. If your audience has to think too hard, they’ll leave.
How to fix it:
✅ Focus on ONE clear CTA per page
✅ Use comparison tables if you offer multiple options
✅ Guide them with a simple, structured decision-making process
Example:
Instead of listing five different pricing plans, try offering a “Most Popular” option to make the decision easier.
4. Slow & Clunky Website: Every Second Counts
If your website loads too slowly or feels frustrating to navigate, people will leave before even seeing your offer.
The mistake: Your site is slow, cluttered, or hard to navigate.
Why it matters: A one-second delay in page load time can drop conversions by 7%.
How to fix it:
✅ Compress images and remove unnecessary animations
✅ Improve mobile responsiveness (most visitors are on their phones!)
✅ Remove unnecessary pop-ups and distractions
Example:
Run a speed test on Google PageSpeed Insights and fix anything slowing down your site.
5. No Trust Signals: People Don’t Buy from Strangers
Would you give your credit card details to a business you don’t trust? Probably not.
The mistake: Your site lacks credibility (no reviews, no testimonials, no proof).
Why it matters: Customers need to trust you before they buy.
How to fix it:
✅ Add social proof (reviews, testimonials, case studies)
✅ Display secure payment icons & money-back guarantees
✅ Show your face (people trust people, not faceless brands)
Example:
Amazon uses customer reviews, best-seller badges, and trust icons to increase buyer confidence—you should, too!
Small Fixes = Big Conversions
If your marketing isn’t converting, it’s probably one of these five mistakes. The good news? Fixing them is easy—and the impact on your sales will be huge.
