How to Systemise Your Marketing (and Get Hours Back in Your Week)
Marketing is essential for business growth, but let’s be real—it’s also time-consuming.
Between creating content, scheduling posts, writing emails, and tracking results, it’s easy to feel overwhelmed and stuck in an endless cycle of tasks.
But what if you could systemise your marketing, automate the repetitive parts, and get hours back every week?
That’s exactly what we’re going to cover. Here’s how to streamline your marketing without sacrificing results.
1. Automate Your Social Media (No More Last-Minute Posts)
Sitting down every day to post on Instagram or LinkedIn? Stop right now.
What to do instead:
✅ Batch-create your content in one sitting (one week’s worth at a time)
✅ Schedule posts in advance using tools like Meta Business Suite, Later, or Buffer
✅ Repurpose content across platforms so you’re not starting from scratch
Example:
Instead of writing daily captions, block out one hour on Monday to write a week’s worth. Schedule them, and forget about it!
2. Set Up an Email Marketing Workflow
Sending individual emails takes forever. An automated email sequence saves time and nurtures leads on autopilot.
What to do instead:
✅ Use an email platform like Mailchimp, ActiveCampaign, or ConvertKit
✅ Set up a welcome sequence for new subscribers
✅ Automate follow-ups and sales emails based on customer behaviour
Example:
When someone downloads your free guide, an email sequence automatically nurtures them toward a purchase—without you lifting a finger.
3. Create a Content Library (So You Never Run Out of Ideas)
If you find yourself scrambling for marketing ideas, you need a content library—a central place to store ideas, templates, and pre-written content.
How to set it up:
✅ Create a Google Drive or Notion folder with templates for social media posts, emails, and blogs
✅ Save high-performing content to reuse later
✅ Keep a running list of FAQs, customer questions, and industry trends for inspiration
Example:
Instead of staring at a blank screen every time you need to write a post, you pull up your content library and copy, tweak, and post in minutes.
4. Use AI & Templates to Speed Up Content Creation
AI isn’t here to replace marketers—it’s here to save you time.
What to do instead:
✅ Use ChatGPT or Jasper to generate content outlines
✅ Create branded Canva templates for quick social media posts
✅ Set up automated captions with tools like Lumen5 for videos
Example:
Need a blog post? Use AI to draft a rough outline, then refine it with your expertise—cutting your writing time in half.
5. Track What Works (and Stop Wasting Time on What Doesn’t)
If you’re guessing what’s working, you’re wasting time on things that might not even matter.
What to do instead:
✅ Track your best-performing posts, emails, and campaigns
✅ Set up simple reports using Google Analytics, Facebook Insights, or an Excel sheet
✅ Double down on what works—and cut what doesn’t
Example:
If Instagram Stories are driving more engagement than Facebook posts, focus your efforts where the impact is bigger.
Work Smarter, Not Harder
Marketing doesn’t have to be time-consuming. With the right systems, automations, and templates, you can save hours every week while growing your business.
